Know what's wrong
before your customers do.
Turn 250,000+ daily reviews into defect signals, VoC reports, and competitor alerts — 60–180 days before your warranty desk notices.
Don't wait for warranty claims.
By the time a failure is escalated internally, the damage to your brand trust is already done. Find out what's wrong before your customers do.
Day 0: Signals Emerge
Customer complaints rise on Reddit and forums. Reviews start dropping slightly.
Day 45: Retailer Impact
Competitors gain share. Star ratings drop below 4.0. Return rates inch up.
Day 120: Warranty Reality
Systems finally trigger internal alerts. Recall protocols begin. Millions lost.
IMO detects reliability risk 60–180 days earlier.
By indexing the entire consumer internet, we compute defect acceleration before it ever hits your CRM.
From fragmented product conversations to decision-grade intelligence.
IMO continuously ingests, transforms, enriches, and scores product intelligence across the consumer internet.
Ingestion
50+ structured and unstructured sources (Reviews, Forums, Social)
Normalization
Clean, filter, and structure raw noise into unified data schemas
LLM Enrichment
Semantic analysis, sentiment detection, and theme extraction
Score Generation
Compute reliability, sentiment, and risk scores per SKU
Alerts & APIs
Deliver actionable intelligence to dashboards and enterprise systems
Everything you need to go from raw reviews to a decision in minutes.
IMO's pipeline runs 15–45 minutes per SKU. After that, the intelligence updates automatically every week.
Portfolio Dashboard
Risk heatmap, IMO Score, and trend across every SKU in one view.
Defect Lead-Time Detection
Statistically validated signals 60–180 days before your warranty desk sees them.
Voice of Customer
LLM-generated aspect-level sentiment, every claim cited to a real review ID.
Alerts + ROI Estimates
Every alert includes a dollar figure. Score drops, new defects, recall notices.
Competitive Benchmarking
Track competitor SKUs alongside your own. Spot their weakness windows.
Category Pulse
Category-wide trend view — not just your own SKUs, the entire market.
AI Product Analyst
Ask anything about your portfolio. Get answers backed by hundreds of thousands of reviews.
Webhooks & API
HMAC-signed event delivery. RESTful API with OpenAPI spec. Push to Jira, Slack, Salesforce.
Bring Your Own Data
Push proprietary review feeds directly — brand CRM, support tickets, post-purchase surveys.
Branded MD Reports
One-click export of VoC and alert reports as branded markdown. Share with leadership instantly.
Team Roles + SSO
Viewer, analyst, admin, owner. SAML SSO via Okta, Azure AD, Google Workspace.
Immutable Audit Log
Every action recorded. Tamper-proof. GDPR export and erasure built in.
Every tool a quality or insights team needs. Nothing they don't.
Add a SKU. The pipeline runs. Fifteen minutes later your team has structured intelligence ready to act on.
Voice of Customer
What owners actually think — by aspect, not just star rating.
Every VoC summary is LLM-generated from real reviews and cited back to specific review IDs. If a claim can't be grounded, it gets dropped — not hallucinated. Covers battery life, build quality, setup experience, value, and 40+ other aspects your product taxonomy defines.
Defect Alerts with ROI
Not just "something is wrong" — here's what it will cost.
Every alert comes with a computed dollar estimate: mentions × lead-time days × severity rate × unit cost factor, capped at $500K. A Head of Quality can paste the number directly into a board deck without doing any math. Triggers from score drops, new defect categories, recall notices, and 2σ statistical spikes.
Competitive Benchmarking
See exactly where competitors are losing — before they fix it.
Track any competitor SKU alongside your own. IMO automatically surfaces when a rival's score is eroding and flags the specific defect theme behind the drop. You get a time-bounded window — typically 60–90 days — to move on shelf placement, marketing, or design before they recover.
AI Product Analyst
Ask a question. Get an answer backed by 250K+ reviews.
The AI assistant has full context of your portfolio — every SKU, every defect, every trend. Ask anything: "What's driving the score drop on product X?", "Compare our battery complaints to our top competitor", "Which defects are most likely to appear in the next 30 days?" It can dispatch inline charts and cite the exact reviews behind every claim.
API & Webhooks
Pipe intelligence into every tool your team already uses.
RESTful API with OpenAPI 3.1 spec. Bring your own data via the BYOD endpoint — push proprietary review feeds directly. HMAC-signed webhook delivery to Jira, Slack, Salesforce, or any endpoint. Export branded markdown reports on demand. Manage keys with 7-day rotation grace windows and per-key quota limits.
Team Roles & SSO
Enterprise-grade access control without the enterprise setup pain.
Four roles (viewer, analyst, admin, owner), MFA/TOTP required per tenant policy, SAML SSO with Okta, Azure AD, and Google Workspace. IP allowlisting, full audit log (append-only, tamper-proof), GDPR-compliant self-service data export and erasure. SOC 2-aligned security posture built in, not bolted on.
47 days earlier than internal warranty escalation.
IMO detected an emerging hinge defect by analyzing rising complaint frequency across Reddit, Best Buy, and review forums.
One intelligence graph. Three commercial surfaces.
Pricing is scoped to your use case. Talk to us and we'll tailor a package that fits.
Brand Intelligence
For brands that need to catch defects before their warranty desk does.
- Portfolio-wide reliability scoring
- 60–180 day defect lead-time detection
- Competitive benchmarking across 5 SKUs
- Weekly defect-trend digest
- Voice-of-customer synthesizer
Sponsored Research
Co-branded category intelligence reports trusted by trade media.
- 200K+ reviews analyzed per report
- 40–60 page branded category study
- Exclusive pre-publication data access
- PR distribution to 20+ tier-1 outlets
- Co-hosted webinar & press mentions
Licensing
Authority scores for AI engines, retailers, and commerce platforms.
- 8 RESTful score & recommendation endpoints
- OpenAPI 3.1 spec + Postman collection
- Attribution-ready score display rights
- 99.99% SLA with indemnification
- Category exclusivity options
Design partner pricing available for the first 5 brands.
The intelligence infrastructure behind modern product decisions.
IMO helps brands detect reliability risk, understand customer sentiment, and benchmark competitors before the market reacts.